about us
Fire, Water, and Fresh Air
At Woodfire Wellness, we believe the most potent forms of restoration are found in nature and Nordic tradition. Located in the St. Croix River Valley, Woodfire saunas are intentionally placed in park environments where the elements can do their work — where fire, water, and fresh air come together to calm the mind and renew the body.
our story
Custom-made for Woodfire Wellness, our two large, mobile cedar-lined saunas — each with changing rooms and space for up to twelve guests — are hosted within the local community one season at a time. Founders Kent Reyers and Brett Doyle are most often on site to welcome guests and sharing their knowledge of Nordic tradition and wellness to facilitate a restorative and mindful experience.
More than a wellness destination, Woodfire is a partnership with nature itself as the rhythm of the outdoors guides each experience. By operating within public parklands, natural contrasts awaken the senses and create space for real recovery — physical, mental, and emotional. We invite guests to connect not only with themselves, but with the shared beauty and serenity of our local environment and community.
Meet The Hosts
Kent Reyers, Co-Founder
Kent discovered the transformative power of contrast therapy during his years of extensive business travel. On the road, Kent encountered unique sauna and cold plunge experiences in rural, outdoor settings on the West Coast, which became his sanctuary for relieving the stress and physical toll of constant travel. These moments of respite weren’t just about relaxation—they fostered meaningful connections with others, blending wellness with the beauty of nature and community.
“I couldn’t find similar experiences in the Minneapolis/St. Paul area, so I decided to try to bring the benefits of Nordic-inspired saunas and cold immersion in natural spaces to my community.”
Through Woodfire Wellness, Kent is dedicated to sharing the joy and rejuvenation he found in contrast therapy, creating spaces where people can disconnect from daily stresses, reconnect with nature, and build community in the heart of Minnesota’s scenic parks.
Brett Doyle, Co-Founder
After spearheading a thriving wellness program as an inventory manager at a local distribution company, Brett discovered his passion for fostering healthier lifestyles. The initiative became so successful that their insurance provider lowered rates and asked to model the program. When the company was sold, he chose to pursue this mission independently, co-founding Woodfire Wellness to promote well-being through sauna and cold plunge therapy.
“We can decide to consistently fuel our body with quality food, exercise to improve our physical and mental health, and train ourselves to be more resilient using tools like contrast therapy. I am excited to help build a community of happier, healthier, and more confident people in the St. Croix Valley area.”
Our Nordic-inspired founder is typically found helping guests experience the warmth and renewal of a Woodfire sauna firsthand.